It was also important to promote diversity and inclusivity. They wanted bright, vivid colors to evoke a positive and uplifting environment. Their goal was to perfect the runner genre, where players follow our logic: an ever-skewing smooth horizon, no sharp turns, and that they can control with swipes. So the start of the game is the same as the start of the short-form animation piece. They ended up working on a graduation project together, “Trainbombing,” which can be seen on YouTube, that had a young rascal in it running from a guard after having painted graffiti on a train car. They connected over the fact that it was a small subculture 15 years ago. At the time, Bodie had a clothing store selling streetwear and Sylvester had made a drawing for a magazine that was sold in the store. Mathias Gredal Nørvig: Founders Sylvester and Bodie both came from the subculture of graffiti, breakdancing, and street art. What is the story behind the concept for Subway Surfers ? In this short Q&A, they delve into the game’s origins and themes and provide insight on scaling, self-publishing, and rebuilding the game. We sat down with CEO Mathias Gredal Nørvig and Technical Director Murari Vasudevan to get a behind-the-scenes look at SYBO Games and Subway Surfers. With a million downloads in its first three days and 100 million downloads in the eight months that followed, SYBO jumped onto a bullet train – and created one of the most popular mobile games ever. To find out more, please visit do two students’ dreams become a three-billion-download reality? Ten years ago, SYBO released what grew to be the defining game of the endless runner genre: Subway Surfers. Subway Surfers Tag was named Game of The Year in the 2023 Pocket Gamer Mobile Games Awards. Aside from the flagship Subway Surfers game, SYBO additionally launched Subway Surfers Blast, Subway Surfers Tag, Subway Surfers Match, and Blades of Brim. Acquired by Miniclip in July of 2022, Subway Surfers has been downloaded more than 4 billion times and was the most downloaded game of 2022. For more information, visit About SYBOīased in Copenhagen, SYBO is a mobile games studio founded in 2010 and best known for its hit endless runner game, Subway Surfers. Subway Surfers is available on iOS, Android, and other platforms. The limited edition filter launches today alongside Subway Studio, enabling players to interact with Subway Surfers’ beloved original character, Jake, in their daily lives. Subway Studio utilizes state-of-the-art mobile AR and camera tracking to truly make it feel like you’re spending time with your favorite character in real life, allowing players to enjoy the feature regardless of their devices’ AR capabilities.”Ĭatering to Subway Surfers’ growing community of more than 7.6 million TikTok followers, SYBO is also launching a Subway Studio-themed TikTok filter, allowing players to create viral content on the platform in addition to the game. “We’re constantly looking to give our players new ways to engage with the game, and this new technology does just that. “I’m incredibly proud of our team for creating such an advanced feature with as many creative possibilities as Subway Studio,” said Murari Vasudevan, Technical Director at SYBO.
To use Subway Studio, players simply choose their favorite character, place them wherever they’d like in their real-world environment, capture photos or videos, and share! Players can choose from 40 of the existing Subway Surfers characters to interact with in the feature, with more set to be added through future game updates.
Subway Studio launches as part of the game’s Fantasy Fest update, which will be live through July 16 while the feature will continue to live and grow within the game. We saw how much our community loved creating their own content, and we knew we wanted to provide them with an outlet for production within the game.” “To date, #SubwaySurfers on TikTok has accumulated over 34 billion views, and nearly every video under that hashtag has been user-generated. “Subway Studio puts the power of creativity and virality in our players’ hands, allowing them to interact, tell stories, and create content with their favorite characters in their homes, backyards, workplaces, you name it,” said Mathias Gredal Nørvig, CEO of SYBO. Subway Studio empowers players’ imaginations, providing them with the tools to bring the Subway Surfers universe into their daily lives for the very first time. COPENHAGEN, Denmark-( BUSINESS WIRE)- SYBO, the mobile games studio behind the most-downloaded game of the past decade, Subway Surfers, today launched Subway Studio, its first in-game augmented reality (AR) feature.
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